$13M Mistake: What Bad Data Is Costing You

Most companies now have AI—but not results. Why? Siloed teams, poor data, and disconnected systems. The average business loses $13M a year to bad data alone. Meanwhile, Goldman Sachs is rolling out AI org-wide—not just for speed, but for smarter decisions. If your data isn’t clean and centralized, AI can’t perform. RevOps can.

— The Fullcast Team 

In today’s newsletter:
🚨 Why Bad Data Is Costing You Millions
🧠 How AI Fails Without Cross-Functional Strategy
📊 Inside Goldman Sachs' Company-Wide AI Assistant

Sponsored by Fullcast—The AI-powered sales performance management platform, providing end-to-end RevOps from plan to pay.

Meme of the Week

RevOps helps bridge the gap, so Marketing & Sales aren’t left hanging.

News of the Week

Poor Company Data Costs Companies Nearly $13 Million Every Year. Bad data is everywhere—just like overpriced lattes and clickbait headlines. And if you’re not cleaning it up, it’s wrecking your business.

Up to 42% of Companies are Abandoning AI projects Faster Than They Can Launch Them. Most companies aren’t failing at AI because of bad tools. They’re failing because every team is pulling in a different direction. Without a clear strategy, even the best technology creates more noise than value.

Stock Market Approaches Record High as Middle East Tensions Ease. The benchmark S&P 500 hovered close to an all-time high on Wednesday as an Israel-Iran ceasefire appeared to be holding and investors watched Federal Reserve Chair Jerome Powell's congressional testimony for hints on the monetary policy path.

Goldman Sachs Unveils Firmwide AI Assistant to Boost Productivity. The GS AI Assistant, already in use by approximately 10,000 employees, is now accessible across the company. It is tailored to meet the needs of employees in different functions, including investment banking, software development, research analysis, and asset and wealth management.

Tip of the Week

The Critical Role of Territory Design in Sales Performance. Balanced sales territories are crucial to improving quota attainment because they ensure that sales reps focus on the right accounts. When opportunities are distributed equitably across territories, all your reps have a fair shot at hitting their targets.

Podcast of the Week

Nick Robin: What Should (and Shouldn’t) Be Centralized in RevOps. Simply calling something “RevOps” doesn’t make it effective. Nick’s expertise illustrates that true RevOps success comes from a thoughtful and strategic approach to identifying which GTM operations functions should be centralized for maximum efficiency. 

Quote of the Week

"If you don’t have sales operations, marketing operations, and customer success operations in what you call revenue operations… you just have sales operations by a different name, and that doesn’t provide the benefit of what a revenue operations organization is supposed to do."

~Nick Robin, Head of Sales Operations at Antropic

That’s all for this week. Thanks for reading! 

If optimizing your Go-to-Market strategy is on your agenda, help is just a text away. Reach out to Amy at (949) 813-0182 to discuss solutions that can drive impactful change for your business.