- This Week in Sales Ops
- Posts
- 99% of RevOps Pros Struggle With Data
99% of RevOps Pros Struggle With Data
. . . and 8 Other Stories from the World of RevOps
Sponsored by Fullcast—The Go-to-Market Cloud™, providing end-to-end RevOps, from plan to pay.
News of the Week
RevOps Survey Reveals 99% of Respondents Struggle With Technical Data. The 2025 State of RevOps Survey found that the vast majority of RevOps leaders are having problems with their data. The report also found 71% of those same people admit their data quality has negatively impacted their GTM team's ability to execute.
75% of the Highest-Growth Companies will Adopt RevOps Model by 2026. The future of revenue growth isn’t just about selling more. It’s about building a seamless, intelligent, and forward-thinking ecosystem that drives long-term success.
What’s Behind the Rise in Roles like GTM Engineer & RevOps Engineer? The emergence of roles such as GTM engineer, RevOps engineer, GTM ops engineer, growth lead, growth strategist and outbound architect reflects the evolving landscape of marketing and sales operations, particularly in the B2B SaaS sector.
Snowflake's Stock Surges Amid AI Product Expansion. Snowflake's shares have risen over 12%, reaching $188 per share, following better-than-expected earnings and optimistic future projections.
Podcast of the Week
Nick Robin: What Should (and Shouldn’t) Be Centralized in RevOps. Although there is a pattern of give-and-take in most RevOps models, RevOps Advisor Nick Robin says some areas are non-negotiable. For example, emotional intelligence and centralized go-to-market functions.

Tips of the Week
A Comprehensive Guide to Choosing Sales Planning Software. Research shows around 50 percent of sales teams use CRM tools, including sales planning tools. You need a platform that doesn’t just check one box but supports the entire sales planning process from start to finish.
The Top 5 Sales Tips For B2B Salespeople. In the power struggle of what's the most important priority for businesses, the pendulum is swinging over to prioritizing sales.
Meme of the Week
Is There Anything More Beautiful Than a Clean CRM? We tend to rank a clean CRM up with some exquisite French paintings.

Quote of the Week
"If you have an adequate pipeline, your sales life is better, and you feel more confident. You have multiple ways to hit your number, but you also have peace in how you communicate with customers. There’s no weird urgency to close deals unnaturally or push deals that aren’t ready to be moved."
That’s all for this week. Thanks for reading!
If optimizing your Go-to-Market strategy is on your agenda, help is just a text away. Reach out to Amy at (949) 813-0182 to discuss solutions that can drive impactful change for your business.
![]() | Amy Osmond Cook Cofounder and Chief Marketing Officer, Fullcast (949) 813-0182
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