AI Is Already Solving 1 in 3 RevOps Problems

Sponsored by Fullcast—The Go-to-Market Cloud™, providing end-to-end RevOps, from plan to pay.

News of the Week

One Third (36%) of RevOps Professionals' Challenges Solved by AI. Research from Zapier also found 70% of RevOps professionals use AI in their daily work, and 62% solve challenges using multiple kinds of automation. 

Corporate Profits Post Largest Drop Since 2020. The dimming economic outlook was reinforced this week by data showing corporate profits declining by the most in more than four years in the first quarter, pulled down by nonfinancial domestic industries.

Bad Data Costs Organizations $15 Million Each Year. Poor data hygiene quietly erodes the value of your entire tech stack, from sluggish performance to automation failures and untrustworthy analytics. Here are the top 10 causes of dirty data in RevOps systems.

Data-Driven Lead Gen Strategies Experience up to 8X Higher ROI. When leads, inquiries, or support cases land in the right hands at the right time, sales cycles shorten, reps stay productive, and customer satisfaction soars.

New York Times Partners with Amazon for First AI Licensing Deal. The New York Times is allowing Amazon to use its editorial content for artificial intelligence products such as Alexa, marking the publisher's first licensing deal tied to generative AI.

Tips of the Week

Quotas vs. Commission: Where Companies Get It Wrong. When quotas are set without considering how reps are incentivized to reach them, you risk building a strategy that looks good on paper but falls apart in execution. 

How to Choose the Best Territory Management Platform for RevOps. A landmark Harvard study found that when performed well, optimized territories can lead to a 2-7% increase in sales without any change in sales strategy or total resources. However, today most organizations are still conducting territory management in spreadsheets, which is time-consuming and error-prone.

Podcast of the Week

Rob Stanger: Deal Health, ICP, and the Real Work Behind Quotas. When most people think about hitting a sales number, they picture a high-performing rep closing deals at the end of the quarter. But behind every number hit—or missed—is an intricate system of people, processes, and technology working in sync to support that outcome. 

Meme of the Week

And we wouldn't change a thing! 

Quote of the Week

"[Closing a deal] starts with clearly understanding your ideal customer. It’s about knowing who they are and identifying the specific attributes that signal a good fit."

~Rob Stanger, VP of RevOps at Iodine Solutions

That’s all for this week. Thanks for reading! 

If optimizing your Go-to-Market strategy is on your agenda, help is just a text away. Reach out to Amy at (949) 813-0182 to discuss solutions that can drive impactful change for your business.