AI Is Smarter—and Riskier. Is RevOps Ready?

Sponsored by Fullcast—The Go-to-Market Cloud™, providing end-to-end RevOps, from plan to pay.

News of the Week

AI Is Getting More Powerful, but Its Hallucinations Are Getting Worse. A new wave of “reasoning” systems from companies like OpenAI is producing incorrect information more often. Even the companies don’t know why.

Forbes: How AI And RevOps Can Break Revenue Bottlenecks. Effective integration of AI into RevOps doesn’t come simply by deploying advanced technology—it requires intentional alignment among teams and thoughtful integration into existing workflows.

Convergence Is Now: Women Are Leading the Way with GTM. At the 2025 Women Revenue Leaders Forum in Chicago, leaders like Holly Briedis of ServiceNow and Kelly Londry of GE Healthcare discussed how today’s RevOps leaders must balance data expertise with emotional intelligence to lead through change.

Static Territory Management Impacts Sales Productivity by 10–15%. The annual territory carve-out approach is a well-known ritual in many companies, but it fails to account for the constant change that occurs throughout the year. This is where agile territory management comes in. 

Rush to Beat Tariffs Boosts U.S. Trade Deficit to Record High in March. The U.S. trade deficit widened to a record high in March as businesses boosted imports of goods ahead of sweeping tariffs, which dragged gross domestic product into negative territory in the first quarter for the first time in three years.

Tips of the Week

Quotas vs. Commission: Where Companies Get It Wrong. Most companies think they’ve nailed the winning formula for sales compensation. In reality, they’re winging it and it shows.

6 Reasons Team Alignment Is Essential For RevOps Strategy. For almost half of today’s leading companies, the key isn’t how much sales teams reach out for sales ops; it’s more about how seamless the company functions from within. Team alignment is the key for effective revenue operations. 

Podcast of the Week

Jared Barol: How to Invest Smarter, Not Faster. Building a successful vertical strategy means focusing on the ideal industries and knowing when and how to invest for long-term impact.

For Jared Barol, GTM leader and advisor, verticalization during his time at Salesforce took a structured approach that required developing a maturity model to guide investment decisions across different industry segments.

Meme of the Week

If you’re not drowning in emails, did you even take a day off?

Quote of the Week

 “By hiring industry-seasoned sales professionals, companies can shorten sales cycles, gain valuable market insights, and establish trust with potential customers more quickly. These sellers understand the industry’s nuances, the key decision-makers, and how to navigate complex sales processes. Verticalization isn’t just about having the right product—it’s about ensuring the right people are in place to drive adoption and growth efficiently.”

~ Jared Barol, GTM Leader and Advisor

That’s all for this week. Thanks for reading! 

If optimizing your Go-to-Market strategy is on your agenda, help is just a text away. Reach out to me at (949) 813-0182 to discuss solutions that can drive impactful change for your business.