More companies are waking up to the reality that January’s territory plan may already be outdated. With AI unlocking 78% more data insights and RevOps platforms projected to hit $23.6B by 2032, the pressure is on to act fast — not just analyze.

— The Fullcast Team

In today’s newsletter:

📊 AI Unlocks 78% More Insights — Are Leaders Moving Fast Enough?
📈 RevOps Market to Hit $23.6B — What’s Fueling the Surge
🤖 Meta’s Multi-Billion Dollar Bet on Superintelligent AI

Sponsored by Fullcast—The AI-powered sales performance management platform, providing end-to-end RevOps from plan to pay.

Meme of the Week

They're lurking in the background of every deal...

News of the Week

AI Unlocks 78% More Data Insights for Businesses. Are leaders acting on AI data insights fast enough for sales success? With changes on the financial, industrial, and political fronts, the territory plan that made sense in January may be different in July. 

Revops Platform Market Size to Reach USD 23.6 Billion by 2032. The RevOps Platform Market is experiencing remarkable growth driven by increased demand for revenue alignment, automation, and data unification. Businesses across industries are adopting RevOps tools to optimize collaboration between sales, marketing, and customer success teams.

Meta to Spend Hundreds of Billions to Build AI Data Centres. To stay ahead in the AI race, Meta has invested heavily in efforts to develop what it calls "superintelligence"—technology that it claims could outthink the smartest humans.

US Weekly Jobless Claims Fall; Job Growth Appears Steady in July. The number of Americans filing new applications for jobless benefits fell last week, pointing to steady job growth in July, though some laid-off workers are experiencing long spells of unemployment because of a moderation in hiring.

Tip of the Week

7 Strategies for a Sales Compensation Plan That Actually Works. Creating a successful sales compensation plan isn’t just about pushing numbers and hoping for the best. It’s about visibility, control, simplicity—and yes, a lot of adjustments. Because here’s the truth: no plan survives the quarter without changes. The real key is to build it so those changes are visible, auditable, and controllable.

Podcast of the Week

Joe Nicholls: Career Detours, Customer Empathy, and Cooking Up Better Business Outcomes. What’s on the menu? A fresh, home-grown discussion of what works, what doesn’t, and why “best practices” sometimes need to be thrown out with the eggshells. With a background in exercise science and an early career in hospitality, Joe explains how his diverse experience has given him a unique advantage in problem-solving and stakeholder alignment.

Quote of the Week

"When I build or assess a RevOps team, I start by asking: What problem are we trying to solve? And then: What does RevOps exist to do in this business?"

~Joe Nicholls, Revenue Systems Manager at Monte Carlo

That’s all for this week. Thanks for reading! 

If optimizing your Go-to-Market strategy is on your agenda, help is just a text away. Reach out to Amy at (949) 813-0182 to discuss solutions that can drive impactful change for your business.