AI to Cause a 25% Dip in Search Volume by 2026

Sponsored by Fullcast—The Go-to-Market Cloud™, providing end-to-end RevOps, from plan to pay.

News of the Week

Gartner Predicts 25% Drop in Search Volume by 2026 Due to AI. By 2026, traditional search engine volume will drop 25%, with search marketing losing market share to AI chatbots and other virtual agents, according to research from Gartner, Inc. 

Nearly 80% of GTM Teams Use AI for Personalizing Marketing & Sales Outreach. The 2025 State of RevOps Survey found that the vast majority of RevOps leaders are adopting AI for personalization. 

OpenAI Launches GPT-4.5 for ChatGPT. Internally called Orion, GPT-4.5 is OpenAI’s largest model to date, and it’s first available through the company’s $200 monthly ChatGPT subscription.

Research Shows RevOps Software Industry to Reach $15.88 Billion in 2033. The global revenue operations software market was valued at $3.7 billion in 2023, and is projected to reach $15.9 billion by 2033, growing at a CAGR of 15.4%. 

Upcoming Webinar

How to Activate Your J.A.R.V.I.S. With AI for GTM Success. With so much AI hype, how do you know what’s actually useful? Find success with AI with tips from experts at Fullcast and Clay. 

Tips of the Week

The Difference Between Old-School Sales Ops and RevOps. Without a full RevOps function, you’re missing out on the bigger picture—seamless alignment between marketing, sales, and customer success, a unified data strategy, and the ability to maximize revenue at every stage of the customer journey. 

A Guide to Get You Started with GTM Planning. We’ve all been there—starting the planning phase with excitement, only for it to lose focus. To help you avoid that, RevGenius invited four experts to share their top GTM planning tips.

Meme of the Week

Are Your Territories Updated? Sales territories are usually in the hands of RevOps. 

Quote of the Week

"[RevOps] is there to break down silos across your go-to-market organization and be a neutral central operational function that is meant to optimize all of go-to-market, end to end."

~Nick Robin, RevOps Advisor

That’s all for this week. Thanks for reading! 

If optimizing your Go-to-Market strategy is on your agenda, help is just a text away. Reach out to Amy at (949) 813-0182 to discuss solutions that can drive impactful change for your business.