🛰️Beam Me Up a GTM Plan, Scotty!

Sponsored by Fullcast—The Go-to-Market Cloud™, providing end-to-end RevOps, from plan to pay.

Webinar of the Week

On-Demand Webinar: Beam Me Up a GTM plan, Scotty! Watch the full recording to learn how RevOps can take command and drive revenue growth like never before.

News of the Week

Breaking Silos Between Marketing & Sales Means 38% Higher Win Rates. Companies with aligned sales and marketing teams also experience 36 percent higher customer retention.

Companies with Data-driven Lead Generation Strategies Have 8 Times Higher ROI. When leads, inquiries, or support cases land in the right hands at the right time, sales cycles shorten, reps stay productive, and customer satisfaction soars. 

Companies Experience 20% Increase in Reaching Quotas With Automated Territory Planning Software. Scaling your GTM team is exciting—but once you pass 100+ resources, things can get messy fast. 

Leaders from IBM, Accenture, Mastercard, and more share their top 3 predictions for how the workplace will evolve in 2025. Workforce Innovation board members discussed the advice they'd give business leaders to prepare for the future of business.

How AI/ML is Impacting Planning, GTM, & More in Sales Operations. Artificial intelligence and machine learning, along with corporate investments in technology and training, are set to transform sales operations and planning.

Podcast of the Week

Andrew Conley: Mastering Sales Pressure Without Breaking. Keeping a strong pipeline, meeting quotas, and balancing short-term wins with long-term growth can be a constant challenge. Andrew Conley, sales leader and RevOps advisor, shares ways to manage stress and create a sustainable approach to success.

Tips of the Week

Sales Territory Mapping 101: An Expert’s Cheat Sheet. To really appreciate the strategy involved in sales territory mapping, it’s important to understand how territory mapping has evolved over time and what it looks like today.

A Business Case To Get Revenue Operations Efforts On Track And Generating Impact. To lead RevOps initiatives, a new generation of growth leaders has emerged with a mandate to transform the commercial processes, systems and teams in the business.

Meme of the Week

Is Your Company Ready to Storm the Castle? RevOps is the mastermind behind executing perfect strategy for commercial transformation in this comic that appeared in Forbes this month. 

Quote of the Week

"I think the difference between great teams and average teams is the degree to which everybody is rowing in the same direction. If you are rowing in perfect unison, your boat will go faster. I believe it’s worth the extra time it takes to maintain a collaborative culture. It has a cost associated with it, and that cost is time and effort." 

~Clay Blanchard, RevOps Expert and Enterprise Sales Leader

That’s all for this week. Thanks for reading! 

If optimizing your Go-to-Market strategy is on your agenda, help is just a text away. Reach out to Amy at (949) 813-0182 to discuss solutions that can drive impactful change for your business.