Fullcast Acquires Atrium & Ebsta

Fullcast is excited to share that we’ve acquired Ebsta and Atrium! By bringing AI-driven performance insights, execution intelligence, and end-to-end clarity into one unified RevOps platform, we’re creating a powerful solution for revenue teams to plan smarter, operate more efficiently, and grow faster all in one place.

Meme of the Week

How territory planning feels without automation...

News of the Week

Only 25% of Sales Reps Complete Their Assigned Sales Tasks. Spreadsheets aren’t built for modern sales planning. They’re static, fragile, and painfully slow to update. By the time a plan is finalized, the market has already shifted, territories are unbalanced, and sellers are left waiting for clarity they should have had weeks ago. 

Fullcast Announces the Release of Its Model Context Protocol (MCP) Server. By adopting MCP, Fullcast ensures that its AI-driven sales performance management platform can securely access Territory and Quota Management (TQM), Incentive and Commissions Management (ICM) and business analytics, all through standardized, bidirectional MCP interfaces.

Meta Invests $10 Billion to Build AI Complex in Indiana. In December, construction began on Meta’s biggest-yet data center: a $10 billion complex of nine buildings, housing bank upon bank of servers that will take up over 4 million square feet, an area larger than Disneyland.

How AI is Reshaping the Job Market and Complicating Inflation. Federal Reserve signals that a softer job market now sits alongside stubborn inflation in the Fed’s risk calculus. Markets heard an opening for rate cuts and soared. Workers want to know what that means for hiring, wages, and how AI will shape both.

What if your revenue team could run like a world-class pit crew? On September 9, The RevOps Advantage reveals the RevOps strategies to make it happen.

This all-new book is backed by original research and insights from leaders who built RevOps at Google, AWS, Salesforce, PayPal, Nokia, Oracle, and more. Preorder your copy from Amazon or Barnes & Noble here

Tip of the Week

AI is Estimated to Contribute Up to $16 Trillion by 2030. Automation and AI are revolutionizing how businesses get work done, but implementing them is easier said than done. Talent gaps, technical hurdles, and data challenges still hold many businesses back. Here are four strategies for effectively infusing automation and AI into territory planning.

Podcast of the Week

Craig Daly: AI, Authenticity, and the Art of Modern Prospecting. Craig’s insights show that the most impactful sales conversations still happen between humans, but, as we learn in this week’s episode of the Go To Market with Dr. Amy Cook, a smarter and more strategic use of AI can ensure those conversations are better informed, better targeted, and more valuable for everyone involved.

Quote of the Week

"We use AI to understand macro trends at a deeper level, validate our thesis on which markets to pursue, refine messaging, align the right teams, and identify the best customer profiles. The goal is always to capitalize on revenue faster and prioritize where we play."

That’s all for this week. Thanks for reading! 

If optimizing your Go-to-Market strategy is on your agenda, help is just a text away. Reach out to Amy at (949) 813-0182 to discuss solutions that can drive impactful change for your business.

Amy Osmond Cook

Cofounder and Chief Marketing Officer, Fullcast

(949) 813-0182