Fullcast Acquires Commissionly and Launches Fullcast Commissions!

Sponsored by Fullcast—The Go-to-Market Cloud™, providing end-to-end RevOps, from plan to pay.

Meme of the Week

Error-free commission statements make every day feel like Friday. 

News of the Week

Fullcast Acquires Commissionly to Deliver Complete Sales Performance Management Platform. Fullcast announced its acquisition of Commissionly, a UK-based pioneer in cloud-based sales commission management. This acquisition transforms Fullcast from a leading RevOps solution into a comprehensive sales performance management platform.

Data-Driven, Aligned Lead Gen Strategies Deliver Up to 8X Higher ROI. When leads, inquiries, or support cases land in the right hands at the right time, sales cycles shorten, reps stay productive, and customer satisfaction soars. However, without a solid strategy, misrouted leads and territorial confusion can slow growth, frustrate teams, and scare away your customers.

US Economic Activity Declines as Tariffs Pressure Prices, Fed Says. U.S. economic activity has declined and higher tariff rates have put upward pressure on costs and prices in the weeks since Federal Reserve policymakers last met to set interest rates, the U.S. central bank said in its latest snapshot of the nation's economy.

The Atlantic: Big Tech’s AI Endgame Is Coming Into Focus. If Google has its way, there will be no search bars, no search terms, no searching (at least not by humans). The very tool that has defined the company—and perhaps the entire internet—for nearly three decades could soon be overtaken by a chatbot.

Tips of the Week

Want More from AI? Rethink Data Management. How much do you know about AI functionality? While AI has made incredible strides, many do not understand its capabilities, limitations, and potential impact. A prevailing myth is that AI “thinks” and “understands” just like people do. 

How One Startup Turned Comp Plan Chaos into Opportunity. When Commissionly co-founders Martin Baker and Patrick McCarthy first set out to build their business, they envisioned a simple, self-serve tool for small companies. After all, how complicated could commissions really be?

Podcast of the Week

The Future of Commission Planning with Pete Shelton. Let’s be honest. Commission planning is historically underserved. While sales teams receive all the energy and attention, the process behind how those teams get paid gets buried in spreadsheets, manual rules, and endless administrative tasks. But not anymore.

Quote of the Week

"Smart revenue operations teams can no longer afford to separate planning from performance. In today’s high-pressure sales environment—with faster GTM cycles, tighter budgets, and ever-increasing expectations—misaligned incentives or outdated comp plans put your revenue targets at risk."

~Ryan Westwood, CEO of Fullcast

That’s all for this week. Thanks for reading! 

If optimizing your Go-to-Market strategy is on your agenda, help is just a text away. Reach out to Amy at (949) 813-0182 to discuss solutions that can drive impactful change for your business.