GTM Live: Doors Closing Soon!

Final call to register for GTM Live: The Annual Planning Workshop — August 28 in Salt Lake City.

Join top minds in RevOps and GTM strategy — and meet the authors of the upcoming book The RevOps Advantage: Ryan Westwood, Dr. Amy Osmond Cook, and Bala Balabaskaran.

Get an exclusive first look at their playbook for high-performance growth before its September 9 release, plus strategies you can apply right away.

No livestream. No replays. Seats are almost gone.

If you want a GTM plan that actually works, this is where you need to be.

Market leaders aren’t just working harder—they’re building smarter. As RevOps cements itself as the backbone of modern GTM, alignment across sales, marketing, and customer success is now non-negotiable. This week’s stories cover a new guide on unifying revenue teams, fresh data on GTM readiness gaps, and why analytics isn’t delivering the impact many expected.

— The Fullcast Team

In today’s newsletter:

📚 Must-Have RevOps Guide Now Available for Preorder
🚀 Why Most GTM Launches Still Miss Critical Steps
📉 Analytics Miss the Mark for 84% of Sales Leaders

Sponsored by Fullcast—The AI-powered sales performance management platform, providing end-to-end RevOps from plan to pay.

Meme of the Week

Leave it to RevOps to trim the stretch limo into a go-kart.

News of the Week

The RevOps Manual Every GTM Leader Must Have—Now Available for Preorder. What if the secret to scaling your business wasn’t just a better sales team, or a more clever marketing funnel, but a fully integrated approach to revenue? That’s the promise behind The RevOps Advantage: How to Maximize Your Revenue Team’s Potential, available for preorder now.

68% of Companies Lack a Plan for Every GTM Launch. You’ve completed your go-to-market planning for the upcoming year. Customer segmentation is complete, territories are carved, and you’re ready. Not necessarily. There are still ways that you can optimize your Go-to-Market plan. 

84% of Sales Leaders Say That Analytics Has Less Impact on Performance Than Expected. Businesses commonly turn to data analytics as a strategy for driving improvements to various aspects of their operations. Data analytics, however, is not a silver-bullet solution for improving sales performance.

First Wave of GenAI Adoption In Go-To-Market Has Delivered Unmistakable Productivity Gains. B2B sales is undergoing a profound architectural shift. Agentic AI — autonomous, intelligent agents powered by generative AI— is allowing us to reimagine the GTM framework. 

Major Tech Companies Are Using AI to Cut Labor Needs and Improve Productivity. Artificial intelligence has emerged as a key tool for companies to drive growth — and reduce labor costs —particularly as pressure mounts for businesses to remain competitive.

Tip of the Week

Nearly All Companies Experience Challenges With Their Sales Compensation Plan. Not only do businesses need a way to motivate their sales team to sell, but a competitive compensation plan is also an essential component of a business’s revenue strategy. After all, a business’s best chance of achieving its revenue goals is when the sales team is engaged and motivated by a fair compensation structure. 

Podcast of the Week

Rachel Krall: RevOps That’s Reshaping Strategic Finance. In this exclusive conversation with Go To Market with Dr. Amy Cook, Rachel shares what she’s learned, where she sees the future of RevOps heading, and why being technically curious is now just as important as being process-savvy.

Quote of the Week

"What stands out about RevOps is how customer-obsessed the function is. You’re always solving for the go-to-market teams."

 ~Rachel Krall, Senior Director of Strategic Finance at LinkedIn

That’s all for this week. Thanks for reading! 

If optimizing your Go-to-Market strategy is on your agenda, help is just a text away. Reach out to Amy at (949) 813-0182 to discuss solutions that can drive impactful change for your business.