GTM Live Successes & More

Hi friend, 

GTM Live 2025 was one for the books. The day opened with Fullcast CEO Ryan Westwood announcing our acquisitions of Atrium and Ebsta, which brings together performance planning, revenue intelligence, and execution in one unified platform. We also unveiled The RevOps Advantage (hitting shelves Sept. 9), hosted roundtables with leading CEOs, CROs, and Revenue Leaders, and heard from Meta’s Aditya Gautam on how AI is reshaping go-to-market strategy.

 Couldn’t make it? Recordings will be available soon. And for those who joined us, thanks for being part of the momentum! 

 Also in today's newsletter:

• 📉 91% of sales teams miss quota, with unrealistic goals a top factor.

• 📊 Companies using data-driven decisions are 19x more likely to be profitable.

• 🤖 Salesforce cuts 4,000 support roles as AI agents take over.

• 🔍 Google Search share slips while AI tools surge ahead.

Meme of the Week

The eternal pre-sales debate: RevOps knows there’s no easy button here…

News of the Week

91% of Sales Teams Miss Their Quota. Leaders attribute those misses to factors such as market conditions, misaligned sales activities, unstructured processes, lack of motivation, and—you guessed it—unrealistic quotas or sales goals. 

Organizations That Make Decisions Using Hard Data Are 19x More Likely to be Profitable. Ending reliance on gut instinct is a tough sell for many business leaders. Most leaders have learned to trust their instincts to get to where they are. Thus, they often struggle to abandon these instincts entirely for data-driven decision-making.

Salesforce Cut 4,000 Roles in Customer Support Because of AI Agents. In an episode of "The Logan Bartlett Show" released on Friday, Salesforce CEO Marc Benioff said AI agents in the customer support division were replacing humans, helping the company work through more sales leads.

AI Tools Gain Traction as Google Search Slips. Google’s role in everyday information seeking is shrinking, while AI tools, particularly ChatGPT, are quickly gaining ground. By the numbers. Google’s share of general information searches fell from 73% in February to 66.9% in August.

What if your revenue team could run like a world-class pit crew? On September 9, The RevOps Advantage reveals the RevOps strategies to make it happen.

This all-new book is backed by original research and insights from leaders who built RevOps at Google, AWS, Salesforce, PayPal, Nokia, Oracle, and more. Preorder your copy from Amazon or Barnes & Noble here. 

Tip of the Week

Sales and Marketing Alignment in B2B Orgs Sits at Just 16%. In an ideal world, the sales side of a business should be well-aligned with marketing and other teams that help shape the business’s revenue strategy. Unfortunately, that’s rarely the case. Here are four strategies for fostering the development of a single, integrated go-to-market strategy that can effectively drive territory planning.

Podcast of the Week

Kristen Sweeney: Turn Freelance Writing Into a Thriving Agency. On this episode of Go To Market with Dr. Amy Cook, Kristen opens up about her approach to thought leadership, how she differentiates it from personal branding and broader expert-led content, and why consistency and clarity are the secret weapons for anyone looking to amplify their voice. 

Quote of the Week

"I asked myself, 'What would happen if I focused entirely on this?' That was the beginning of Every Little Word. By 2020, we’d formed a big channel partnership, which meant I needed to learn how to hire, build, and lead a team. Pretty quickly, I went from being a solo freelancer to running a “real” business."

 ~Kristen Sweeney, CEO of Every Little Word

That’s all for this week. Thanks for reading! 

If optimizing your Go-to-Market strategy is on your agenda, help is just a text away. Reach out to Amy at (949) 813-0182 to discuss solutions that can drive impactful change for your business.