Is RevOps the Only Job AI Can't Kill (Yet)?

Good morning. Mechanize, a new AI startup out of San Francisco, says it wants to replace every white-collar worker, starting with jobs in finance, customer service, and management. But while tech tries to outpace humans, RevOps might be the only role too strategic, too cross-functional, and too damn essential to automate.

— The Fullcast Team

In today’s newsletter:

📚 Forbes Says Tomorrow’s Leaders Need a RevOps Curriculum
💼 The Job Market Slows—But Strategic Ops Are Just Getting Started
🤖 Can AI Replace RevOps? (Spoiler: It Can’t. Yet.)

Sponsored by Fullcast—The Go-to-Market Cloud™, providing end-to-end RevOps, from plan to pay.

Meme of the Week

We know who's really making things happening behind the scenes! 

News of the Week

RevOps Leaders Discuss Long-term Planning, Retention, Customer Data and More. Utah Business partnered with Fullcast to host a roundtable on revenue operations featuring Utah's top RevOps professionals. Check out the best quotes from the discussion here.

Forbes: The Next Generation of Growth Leaders Needs a Revenue Operations Curriculum and Skillset. This professional education “gap” is leaving the next generation of growth leaders with key deficiencies in critical areas like financial acumen, strategic perspective, P&L fluency and change management. This is where RevOps comes in.       

75 Percent of the Highest-growth Companies will Adopt a RevOps Model by Next Year. You can have the best data, innovative strategy, and powerful tech stack, but if your sales team isn’t aligned, RevOps will be dead on arrival. Misaligned goals, inconsistent processes, and siloed communication don’t just slow things down; they actively sabotage growth.

US Labor Market Losing Momentum; May Producer Inflation Comes in Tame. The number of Americans filing new applications for unemployment benefits held at an eight-month high last week, consistent with easing labor market conditions, while slowing domestic demand helped to restrain producer prices in May.

Famed AI Researcher Launches Controversial Startup to Replace all Human Workers Everywhere. Mechanize, a San Francisco start-up, is building artificial intelligence tools to automate white-collar jobs “as fast as possible.” The company is focusing on jobs in finance, customer service, and management, rather than manual labor roles that would require robotics. ​Is RevOps safe? 

Tip of the Week

Leading RevOps Teams Unify Planning & Performance with SPM. With economic uncertainty, a faster GTM pace, rising overhead costs and equally heightened customer expectations, sales teams across all industries are expected to do more with less. Here's how to fight back against all of that and more. 

Podcast of the Week

Keith Lutz: Relationships Are the Engine Behind RevOps Success. In this episode of Go To Market with Dr. Amy Cook, Keith Lutz, Chief Information Officer and RevOps advisor, proves that at the center of any great RevOps engine is someone who understands systems and data and deeply understands people. 

Quote of the Week

"I’m seeing so many organizations not taking a hard look at their ideal customer profile (ICP) and deciding, 'Am I where I should be?' I’m not seeing as much of that as I would expect. There’s gold in narrowing your focus sometimes."

~Pete Shelton, Chief Revenue Officer at Fullcast

That’s all for this week. Thanks for reading! 

If optimizing your Go-to-Market strategy is on your agenda, help is just a text away. Reach out to Amy at (949) 813-0182 to discuss solutions that can drive impactful change for your business.