Last week in RevOps Newsletter

Dreamforce is three weeks away, and we're more excited about the connections than the conference itself. There's something special about getting revenue leaders in the same room, away from the booth chaos and vendor pitches, where you can actually have a conversation. 

With the Comissionly, Atrium, and Ebsta acquisitions this summer, we're hitting Dreamforce as a unified team for the first time. We've got an incredible new office space in San Francisco, just a block and a half from Moscone, and honestly, we'd rather spend our time there with you than fighting the Moscone crowds.

So, we're opening our doors. Tuesday through Thursday, come by our office to meet with us, grab a coffee, and see a demo of our unified Revenue Command Center.

Tuesday evening, we're throwing a proper housewarming party with a keynote or two (yes, Ryan Westwood will be one of them), good drinks, tasty appetizers, and memorable connections.

Last Week's Learnings 

• [Blog] How to Create a Sales Territory Plan That Drives Revenue

• [Case Study] Degreed Orchestrates the Entire RevOps Engine with One Consolidated Platform

• [Playbook] The New Playbook for Territory & Compensation Planning

• [Blog] 4 Ways To Put Your Customers at the Center of Territory Planning

• [Masterclass] How to Fix Your Broken Comp Plan

• [Blog] 5 RevOps Challenges With Go-to-Market Planning and Execution

• [Blog] 4 Changes Organizations Must Make To Enable Agentic AI

Podcast of the Week

Gui Costin: Nothing closes deals like a face-to-face meeting.

In this episode of Go To Market with Dr. Amy Cook, Gui talks about his journey from real estate to launching one of the most trusted platforms in the investment world.

Listeners will hear how Dakota transformed from outsourced sales and marketing into a fully curated CRM used by over 1,200 firms and 6,000 fundraisers and why Gui decided to codify his process in his book, The Dakota Way.

Did you hear? Fullcast published a book! 

The RevOps Advantage shows how the best revenue teams operate like world-class pit crews, every function aligned, every handoff seamless, every decision data-driven.

Ryan Westwood, Dr. Amy Osmond Cook, and Bala Balabaskaran break down why 40% of RevOps leaders are doubling down on AI for deal insights, and how you can harness automation to drive the growth your board expects.

Will you be at GTM 2025 by Pavilion in Washington DC this week?

I'll be there! Along with Fullcast's CRO (Pete Shelton), CCO (Lance Evanson), and the former CEO of Ebsta, now Managing Director of Insights at Fullcast (Guy Rubin).  

Fullcast will be leading sessions in the Braindate Lounge Wednesday and Thursday. Come by and snag a copy of our book (for free), The RevOps Advantage!

See the full GTM 2025 agenda below:

Shoot me a text via (949) 813-0182 if you'd like to coordinate connecting. 

Over the coming weeks, we'll be iterating on the format of this email, if there is anything you'd like to see included, please let me know.