Last week in RevOps Newsletter

Hi friend,

On October 14, I'm hosting an exclusive evening designed for CROs, VPs of Sales, and RevOps leaders. This private, executive-only gathering in San Francisco will feature leading GTM voices, including Ryan Westwood, Guy Rubin, Pete Kazanjy, and myself, Dr. Amy Cook, sharing insights on how to navigate today’s Great GTM Reset.

Enjoy curated networking, great drinks, and tasty appetizers, as well as early access to Fullcast's latest GTM Benchmarks Report. You’ll also walk away with your own sales library, including hard copies of The RevOps Advantage, Founding Sales, and other essential titles.

Last Week's Learnings 

Fullcast in Action:

• Blog: 5 Strategies For Getting a Strong ROI with Agentic AI

• Masterclass: Why 90% of Leaders Say Vertical SaaS is the Future.

• Blog: Why Every Company Needs A RevOps Leader On The Exec Team

• Case Study: Zones: Achieving RevOps Balance with Fullcast

Market Moves:

• Demand Gen: RevOps Teams Are Becoming the Architects of GTM Strategy

• Harvard Business Review: How Successful Sales Teams Are Embracing Agentic AI

Spotlights and Big Wins:

• Amy Cook Named CMO of the Year at the Silicon Slopes HOF Gala

• Fullcast Named One of Utah’s 100 Companies Championing Women

Podcast of the Week

Guy Rubin: Inside the Go-To-Market Benchmark Report

On this episode of the Go To Market Podcast, we’re joined by Guy Rubin, a true trailblazer in the revenue operations space. As the founder of Ebsta, Guy has spent years at the forefront of sales intelligence and go-to-market strategy.

In our conversation, Guy discusses the latest findings from this year’s benchmark report, shares his perspective on the widening performance gap in sales, and explains why AI should be used to amplify—not replace—the human relationships that fuel revenue. 

Did you hear? Fullcast published a book! 

The RevOps Advantage reveals how the best revenue teams operate like world-class pit crews—driving alignment, executing seamless handoffs, and making every move data-driven.

Co-authors Ryan Westwood, Dr. Amy Osmond Cook, and Bala Balabaskaran break down why nearly half of RevOps leaders are investing in AI for sharper insights, and how you can use automation to deliver the accelerated growth your board needs.

Over the coming weeks, we'll be iterating on the format of this email, if there is anything you'd like to see included, please let me know.