Last Chance to Register for GTM Live

Last Call: GTM Live Is Almost Full!

This is your last chance to register for GTM Live: The Annual Planning Workshop, happening August 28th in Salt Lake City.

This one-day, in-person event is bringing together some of the sharpest minds in RevOps and GTM strategy, and seats are almost gone.

Hear from speakers from companies like:

The highest-performing teams aren’t guessing—they’re getting aligned. With AI accelerating how companies plan and execute, old silos are breaking down fast. As RevOps moves into the C-suite, organizations are rethinking how they set quotas and scale with precision, because fragmented planning isn’t just inefficient—it’s costing you deals.

— The Fullcast Team

In today’s newsletter:

📉 Less Than Half of Sales Reps Hit Quota
📊 73% of Companies Now Have RevOps in the C-Suite
🧠 AI Is Already Shaping the Labor Market 

Sponsored by Fullcast—The AI-powered sales performance management platform, providing end-to-end RevOps from plan to pay.

Meme of the Week

A little RevOps magic to balance revenue... and everything else.

News of the Week

Less Than Half of Sales Reps Consistently Reach Sales Targets. Most companies think they’ve nailed the winning formula for sales compensation. In reality, they’re winging it—and it shows. What’s the biggest culprit? Treating quota setting and commission planning as separate conversations between sales and finance. 

73% of Companies Now Have a C-Suite Role Dedicated Directly to RevOps. Traditionally, many organizations viewed RevOps as a sales support and reporting role. The study, “The Rise of RevOps to the C-Suite,” found RevOps is taking on a much larger role in how organizations plan, forecast, and manage business performance.

 AI is Already Impacting the Labor Market, Starting with Young Tech Workers. Changes to the American labor market brought on by the arrival of generative AI are already showing up in employment data, according to a Goldman Sachs economist.

Palantir Shares Rise 4% as AI Demand Increases. Palantir Technologies, opens new tab on Monday, raised its annual revenue forecast for the second time this year, expecting sustained demand for its AI-linked services from businesses and governments.ity — part of the $500B Stargate initiative — with reported annual costs topping $30B.

Tip of the Week

10 Essential Steps to Sales GTM Planning. Taking the first step toward more effective GTM planning is easier than you might think. Whether you’re refining the target audience, optimizing your sales process, or aligning your marketing efforts, starting with a clear plan sets the stage for smooth sailing in 2025.

Podcast of the Week

Jim Sbarra: RevOps Through a Sales Leader Lens. In this episode, Amy Cook sits down with Jim Sbarra, whose decades-long career in enterprise sales took an unexpected and transformative turn when he was asked to lead RevOps at Domo. What followed was five years of bridging gaps, breaking silos, and building a deep understanding between two worlds that often struggle to speak the same language.

Quote of the Week

"I always tell people: put yourself in the other person’s shoes. Everyone has a job to do. If your changes help them do that job better or at least show you understand how the change affects them, they’re much more likely to go along with it."

~Jim Sbarra, Founding Partner at BeaconGTM

That’s all for this week. Thanks for reading! 

If optimizing your Go-to-Market strategy is on your agenda, help is just a text away. Reach out to Amy at (949) 813-0182 to discuss solutions that can drive impactful change for your business.