Only 1 in 3 Buyers Know What You're Selling Before a Call

Sponsored by Fullcast—The Go-to-Market Cloud™, providing end-to-end RevOps, from plan to pay.

News of the Week

Fed’s 2% Inflation Target at Risk as Tariff Uncertainty Grows. Despite warning signs, Fed Chair Powell says the U.S. economy remains “in a solid position.” But with first-quarter growth slowing and tariff uncertainty rising, reducing inflation goal may prove tougher ahead.

Only 1 in 3 Buyers Know What You're Selling Before a Call. A HubSpot sales trends report reveals that only 34% of prospects know anything about a salesperson’s company before a call. In vertical markets, where buyer awareness is even lower, seller experience and strong RevOps support make all the difference.

AI Can’t Sell Yet. But It’s Getting Closer. SaaStr’s AI assistant answered 6,000+ complex sales questions in a month. It’s not replacing reps (yet), but it’s raising the bar.

Amazon CEO Says Generative AI Will Reinvent Every Customer Experience. Chief Executive Officer Andy Jassy said generative artificial intelligence is going to reinvent virtually every customer experience and enable new ones.

Tips of the Week

5 Tips for Using Territory Management to Maximize Customer Success. In sales, the territory strategy is an essential factor in business success, and understanding your customers is key to building a successful territory model. Here’s how. 

6 Reasons Team Alignment Is Essential For RevOps Strategy. As the pace for Go-to-Market quickens to match heightened customer demands, companies need to find strategic revenue opportunities—and fast!

Podcast of the Week

Mike Rizzo: RevOps Leaders Need a Marketing Ops Mindset. Like most RevOps leaders, Mike Rizzo’s path to the top spot took an unexpected turn from an early start in digital marketing creating newsletters and field marketing to handling site migrations and other forms of revenue technology.

Meme of the Week

What Gets in the Way of Perfecting Your RevOps Game? There’s always something. 

Quote of the Week

“When sales territories are out of balance, organizations spend too much money and time on low-potential customers, while spending too little on high-potential customers. As a result, sales organizations can leave millions of dollars in lost productivity unrealized.”

~Steve Silver, VP and Principal Analyst at Forrester

That’s all for this week. Thanks for reading! 

If optimizing your Go-to-Market strategy is on your agenda, help is just a text away. Reach out to Amy at (949) 813-0182 to discuss solutions that can drive impactful change for your business.