Last week in RevOps

Hi friend,

On Tuesday, October 14 at 4:30 PM in San Francisco, join me and GTM thought leaders Ryan Westwood, Guy Rubin, and Pete Kazanjy for an intimate fireside chat on The Great GTM Reset.

You'll be among 75 GTM executives from LinkedIn, DocuSign, Freshworks, Ramp, Zapier, Vanta, and other leading companies. We're keeping the guest list intentionally small to foster real conversations over cocktails and appetizers.

Plus, we'll have hard copies of essential GTM books to take home.

Last Week's Learnings 

Fullcast in Action:

• Masterclass: Two Thirds of Businesses Aren’t Ready for AI–Are You?

• Blog: 92% of B2B Marketing Teams Consider ABM Critical to their Efforts.

• Blog: Cut Unnecessary Costs–Why It's Important to Reduce Technical Debt.

• Case Study: Degreed Orchestrates its Entire RevOps Engine with Fullcast.

Market Moves:

• CNBC: Nvidia’s Market Cap Tops $4.5 trillion After AI Infrastructure Deals

• Reuters: Prolonged US Government Shutdown Could Raise Market Risks 

RevOps Spotlights:

• E-book: Mastering RevOps Careers: Insights from Practitioners

• Benchmarks Report: The State of GTM in 2025 H1

Podcast of the Week

Emme Thacher: Why RevOps Has Never Been More Exciting. 

In this episode of Go-To-Market, Dr. Amy Cook sits down with Emme Thacher, VP of Revenue Operations at Beam Benefits, to uncover what RevOps really looks like when you’ve built it across industries as varied as finance, SaaS, and healthcare. 

Emme has seen it all, and she’s here to spill what works, what doesn’t, and why RevOps is never a one-size-fits-all playbook.

Did you hear? Fullcast published a book! 

The RevOps Advantage reveals how the best revenue teams operate like world-class pit crews—driving alignment, executing seamless handoffs, and making every move data-driven. 

Co-authors Ryan Westwood, Dr. Amy Osmond Cook, and Bala Balabaskaran break down why nearly half of RevOps leaders are investing in AI for sharper insights, and how you can use automation to deliver the accelerated growth your board needs.