Only 47% of Sales Reps Consistently Reach Sales Targets. Here’s Why.

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News of the Week

Only 47% of Sales Reps Consistently Reach Sales Targets. Here’s Why. Most companies think they’ve nailed the winning formula for sales compensation. In reality, they’re winging it—and it shows. What’s the biggest culprit? Treating quota setting and commission planning as separate conversations between sales and finance.

Top 5 Risks in RevTech in 2026. RevTech, the intersection of revenue operations and technology, has revolutionized the way businesses manage their revenue processes. Here are some of the key risks to watch out for in 2026.

RevOps Leaders Discuss AI and The Future of Sales. At a recent RevOps Co-op event in San Francisco, RevOps leaders addressed some of the questions surrounding AI implementation for go to market.

AI Boom Under Threat from Tariffs, Global Economic Turmoil. Corporate America's artificial intelligence investment frenzy has shrugged off fears of slow returns and doubts fueled by new AI models. But a global trade war threatens to stall the boom across industries from energy to software.

Tips of the Week

Automated Territory Planning Software Boosts Quota Attainment by 20%. Between account executives, BDRs, customer success managers, and more, keeping territories fair, efficient, and high-performing becomes a serious challenge. And when territory planning gets complicated, RevOps teams feel the strain.

9 Drawbacks to Relying Solely on Geography for Sales Territories. Using geography for territory management is a lot like playing the game RISK. In both scenarios, the objective is strategically allocating resources to maximize control over territories. But even in RISK, location isn’t enough to leverage power and secure ultimate domination.

Podcast of the Week

Mason McMullin: Broken RevOps Playbook? Here’s How to Fix It. Too many RevOps orgs are still running like a maze of inherited processes, half-baked documentation, and ghost SOPs buried in someone’s OneDrive folder. You’ve got overlapping tools, duplicate workflows, and people solving the same problem in five different ways.

Meme of the Week

Sales is out there swinging swords over zip codes. And RevOps is just trying to finish their coffee and fix the CRM.

Quote of the Week

“One of the basic things about RevOps is that there are so many skill sets that can apply to everything that we do day to day. There’s not a singular skill set that is going to be better than any others.”

~ Mason McMullin, VP of RevOps and Strategy at Alysio

 That’s all for this week. Thanks for reading! 

If optimizing your Go-to-Market strategy is on your agenda, help is just a text away. Reach out to Amy at (949) 813-0182 to discuss solutions that can drive impactful change for your business.