- This Week in Sales Ops
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- RevOps Software Market to Quadruple by 2033
RevOps Software Market to Quadruple by 2033
10 Stories from the World of RevOps
Sponsored by Fullcast—The Go-to-Market Cloud™, providing end-to-end RevOps, from plan to pay.
News of the Week
RevOps Software Market to Reach $15.9 Billion by 2033. This is up from $3.7 billion in 2023. Increase in demand for data-driven decision-making, the increase in the adoption of advanced technologies, and growth in the adoption of industry 4.0 are the factors expected to propel the growth of the revenue operations software market.
AI Can Spontaneously Develop Human-like Communication, Study Finds. Groups of large language model artificial intelligence agents can adopt social norms as humans do, report says.
The AI-First CRM Era Begins: 5 Takeaways from ServiceNow Knowledge 2025. ServiceNow flipped the script on CRM at its Knowledge 2025 conference in Las Vegas this month, turning what used to be a clunky data silo into an AI‑powered command center for everything revenue.
3 Paradigm Shifts Reshaping the Future of AI. The age of building better models is over. Now, the smartest minds in AI are asking a different question: What if the next breakthrough isn’t in the algorithm, but in the data itself?
Data Quality Can Affect Up To 25% of Revenue. Data quality has always been challenging. Messy, incomplete, or inconsistent data has long slowed down strategies and weakened decision-making. But today, the stakes are even higher.
Tips of the Week
A Comprehensive Guide for Choosing Sales Planning Software. Selecting the right sales planning software can be overwhelming. You need a platform that doesn’t just check one box but supports the entire sales planning process from start to finish.
Sales Territory Mapping 101: An Expert’s Cheat Sheet. The most important thing to remember is that territory mapping is the foundation of your overall customer segmentation strategy.
Podcast of the Week
Erik Charles: 3 Ways to Build a Killer Sales Comp Plan. What would your reaction be if your number one sales rep made more cash off their commissions this year than you do? For Erik Charles, a leading expert in bridging sales, marketing, and engineering to advance revenue and incentive management, the answer defines a company’s vision and growth potential.

Meme of the Week
Sometimes the sales cycle takes longer than expected. It’s always worth it in the end.

Quote of the Week
“The idea of building a plan in Q4 that triggers in Q1 and not touching it for another 12 months is insane. Your business challenges do not pay attention to what month it is. They will just simply pop up and you need to adjust.”
That’s all for this week. Thanks for reading!
If optimizing your Go-to-Market strategy is on your agenda, help is just a text away. Reach out to me at (949) 813-0182 to discuss solutions that can drive impactful change for your business.
![]() | Amy Osmond Cook Cofounder and Chief Marketing Officer, Fullcast (949) 813-0182
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