The Great GTM Reset: How AI Is Rewriting the Rules of Revenue

Hi friend,

Join me, Ryan Westwood, and Chris Lu for The Great GTM Reset—a live discussion on how AI is transforming go-to-market strategy. With Copy.ai joining Fullcast, the team is building the first end-to-end AI-native GTM platform that unites planning, strategy, and execution. Discover what this means for revenue, marketing, and RevOps teams ready to plan smarter, execute faster, and move in sync.

Last Week's Learnings 

Fullcast in Action:

• Fullcast Announces the Acquisition of Copy.ai: This milestone is a major step toward building a unified, AI-native GTM platform that connects planning, forecasting, execution, and compensation.

• Fullcast Resets the Future of GTM at Dreamforce 2025: The sharpest minds in GTM discuss massive transformations sweeping through revenue teams. 

Tips and Insights:

• 79% of Companies Have Already Started Adopting Agentic AI: AI is evolving fast—here’s how agentic systems are already reshaping five key industries.

• Well-Defined Customer Success Models Yield a 91% ROI: Customer retention is revenue’s secret weapon. See what teams still get wrong about building loyalty.

Market Moves:

• Automated Revenue Operations: Redefining the Future of Business Growth: Read about why organizations are turning toward automated RevOps to stay competitive.

Podcast of the Week

Jason Lowe: Leading When AI Tech Won’t Slow Down

Jason Lowe has been obsessed with technology since before it was cool. From setting up Mac networks in high school to leading enterprise AI initiatives, his journey mirrors the evolution of modern tech itself. But what happens when innovation transforms the economy faster than humans can evolve?

In this episode of Go To Market with Dr. Amy Cook, Jason, a professor at the University of Utah and host of AI Diatribe, discusses how artificial intelligence is reshaping not just how we work but why we work, and how the demand for new human skills that partner with AI will help define the future of work.

Did you hear? Fullcast published a book! 

The RevOps Advantage reveals how the best revenue teams operate like world-class pit crews—driving alignment, executing seamless handoffs, and making every move data-driven. 

Co-authors Ryan Westwood, Dr. Amy Osmond Cook, and Bala Balabaskaran break down why nearly half of RevOps leaders are investing in AI for sharper insights, and how you can use automation to deliver the accelerated growth your board needs.