The Must-Attend GTM Event of 2025

On August 28, revenue leaders from across the country are connecting for an exclusive, no-BS workshop that hits harder than a stadium encore. GTM Live will feature the leaders who built RevOps at Google, AWS, PayPal, Xactly, Spiff, and more. This includes Aditya Gautam, Tech Lead in Machine Learning at Meta; Louis Poulin, Former Head of RevOps at AWS & PayPal; Matt Volm, CEO & Founder of RevOps Co-op; and more.

If you’re serious about scaling smarter, this is the one event you can’t afford to miss in 2025. Seats are limited, and when they're gone. 

— The Fullcast Team

In today’s newsletter:
🎤 Fullcast Launches GTM Live: Build Your FY2026 Plan in One Day
📉 Why Sales Reps Are Leaving And What You Can Do About It
🧠 AI Sparks Layoffs at Glassdoor and Indeed

Sponsored by Fullcast—The AI-powered sales performance management platform, providing end-to-end RevOps from plan to pay.

Meme of the Week

When "infinite commission potential" somehow equals $16...

News of the Week

Fullcast Announces GTM Live: Where Sales Plans Get Real, Fast. GTM Live, powered by Fullcast, is a hands-on, one-day event engineered to help CEOs, CROs, and RevOps leaders walk away with a fully built, executable GTM plan for FY2026. Speakers include leaders who built RevOps at Google, AWS, PayPal, Spiff, and more. 

56% of Sales Rep Turnover Tied to Pay and Commission Structure Issues. Unrealistic sales targets is the top reason why sales representatives leave their job. This is followed by uncompetitive pay and benefits, according to the Salesforce State of Sales Report.

87% of Sales & Marketing Leaders Say Teamwork Fuels Business Growth. Do you feel like your marketing and sales teams are doing their own thing even though they’re supposed to be on the same page? There are two easy solutions: technology and collaboration.

Stocks Rise, Boosted by Nvidia Record Valuation, Strong Delta Forecast. The S&P 500 and Nasdaq hit new highs this week, helped by strong Delta Air Lines guidance and a record close for Nvidia, now worth over $4 trillion.

Indeed and Glassdoor to Lay off 1,300 Workers as AI Shakes up Job Search Business. The cuts will target the companies' research and development, as well as "people & sustainability," teams in the U.S., but other areas and regions will also be affected, according to Recruit Holdings.

Tip of the Week

Why Your SPM is Broken and What To Do About It. If you’re juggling spreadsheets, jumping between disconnected systems, or chasing down sales leaders for approvals, you already know the pain. But what are the alternatives? Automate this but manually manage that? 

Podcast of the Week

Nick Soldano: A Recruiter’s Journey Into Revenue Operations. Some people plan their careers down to the minute. Others get launched into theirs from a completely different field, and they never look back. That’s exactly the case for Nick Soldano, enterprise RevOps recruiter, whose path from baseball coaching to becoming a trusted partner in revenue operations recruiting is as unconventional as it is inspiring.

Quote of the Week

"Companies want to scale, but not all of them understand what modern RevOps looks like or how to staff for it. So we step in to help guide them and make sure they know what kind of talent they need and what that talent needs to succeed."

~Nick Soldano, Enterprise RevOps Recruiter

That’s all for this week. Thanks for reading! 

If optimizing your Go-to-Market strategy is on your agenda, help is just a text away. Reach out to Amy at (949) 813-0182 to discuss solutions that can drive impactful change for your business.