The Must-Read Playbook for Revenue Leaders in 2025

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What if your revenue team could run like a world-class pit crew? On September 9, The RevOps Advantage reveals the RevOps strategies to make it happen.

This all-new book is backed by original research and insights from leaders who built RevOps at Google, AWS, Salesforce, PayPal, Nokia, Oracle, and more. Preorder your copy from Amazon or Barnes & Noble here. 

Meme of the Week

RevOps with Fullcast = less soap opera, more strategy.

News of the Week

87% of Cloud Companies Are Investing in Sales Enablement. Is being a chief operating officer your career goal? RevOps trends show you’re not alone. One of the top four predictions identified by 80 RevOps professionals has RevOps leaders increasingly transitioning into C-suite roles throughout 2025.  

Silicon Slopes Talks with Co-Authors of The RevOps Advantage, Ryan Westwood & Amy Cook. In this candid conversation with Clint Betts, Ryan and Amy share hard-earned lessons on leadership, teamwork, Utah’s tech scene, and the game-changing role of AI.

78% of Execs Say Future Digital Ecosystems Need AI and Human Alignment. Generative AI is shifting focus from what these systems could do to how they can be applied reliably and at scale. What’s emerging is a clearer picture of what it takes to build generative AI that is not just powerful, but dependable.

 67% of Sales & Marketing Teams Say AI Boosts Productivity — Training Lags Behind. A new report finds mixed opinions on whether AI drives revenue or improves customer experience. The problem might be in the training, or lack thereof.

Nvidia and Intel Lead Tech Stock Drop as White House Seeks Equity for CHIPS Grants. A broader decline for tech stocks was headlined by Nvidia, Intel and Palantir during intraday trading Wednesday, following a report that the U.S. government may seek equity in firms receiving federal grants under the CHIPS Act.

Tip of the Week

Empower Sales Managers with Self-Service Territory Management. When you’re growing fast, it’s difficult to keep up with constant territory changes. Hiring and turnover in the sales team make it challenging to keep your go-to-market (GTM) plan up to date. When change is rapid, it's also difficult to answer constant questions from the field about how they impact the sales number. 

Podcast of the Week

Clay Blanchard: The Art and Science of Optimizing Revenue. In this episode of Go to Market with Dr. Amy Cook, Clay explains how this role demands a delicate balance of crafting go-to-market strategies and designing territories that challenge sales teams while remaining grounded in data and achievability. It’s a thrilling responsibility, and it’s what makes Rev Ops such a vital and rewarding field. 

Quote of the Week

"I think that’s where RevOps plays an important role in bringing data. Data is our shared language that we all use to understand the problem and/or the opportunity. And so if we keep coming back to that shared language, it becomes a safe space."

 ~Clay Blanchard, Vice President of Revenue Operations at Rithium

That’s all for this week. Thanks for reading! 

If optimizing your Go-to-Market strategy is on your agenda, help is just a text away. Reach out to Amy at (949) 813-0182 to discuss solutions that can drive impactful change for your business.