The Recession is Coming. Get Your GTM House in Order

Sponsored by Fullcast—The Go-to-Market Cloud™, providing end-to-end RevOps, from plan to pay.

News of the Week

Stock Market Wraps Worst Quarter in 3 Years. The S&P 500 Index (.SPX), opens new tab finished the first quarter of 2025 down 4.6%, its worst first three months of a year since the first quarter of 2022. Investors have been spooked by a barrage of tariff-related headlines.

Why is RevOps Becoming a Central Role In Revenue? When RevOps has a seat at the top, reporting directly to the CEO, the whole game changes. This vantage point is essential for crafting a strategy that’s not only aligned across departments but also built for long-term success.

Beyond SaaS: PPE Leader Cites RevOps as Model for Resilient Supply Chains. A leading PPE manufacturer is crediting RevOps as the key to navigating global health crises. Companies that adopt RevOps now will strengthen continuity and build public trust in future emergencies.

YouTube on Verge of Passing Disney as the Biggest Media Company. Measured by revenue, YouTube was the second-biggest media company in the world last year. It brought in $54.2 billion in 2024—just $5.5 billion behind Disney.

Why Removing Data Silos Is Key To Unlocking AI Value. According to a recent McKinsey study, data silos cost businesses an average of $3.1 trillion annually in lost revenue and productivity. That’s a huge number. How much of it is yours?

Tips of the Week

From Ancient Rome to the Boardroom: The RevOps Evolution. Gartner’s research estimates that by 2026, 75% of the highest-growth companies will adopt a RevOps model. This rate is up from less than 30% in previous years. But what if you’re already using RevOps best practices without realizing it?

Maximize Territory Planning by Bridging Sales and Marketing Gaps. Organizations that encourage collaboration are five times more likely to achieve better results. If 2025 is the year for bridging the sales and marketing disconnect for effective territory planning, here are five ways to get started. 

Podcast of the Week

Noah Marks: How RevOps Aligns Teams for Growth. Scaling a company isn’t just about increasing revenue—it’s about ensuring every team, process, and decision is aligned to drive sustainable growth. According to Noah Marks, SVP and Head of Commercial Strategy and Operations at Diligent, that’s where RevOps comes in. 

Meme of the Week

Closing deals = true happiness. Nothing in the world quite like moving and old one to “Closed Won”

Quote of the Week

"My foremost responsibility [with RevOps] is to help the entire company scale. Some people on my team are aligned to sales, customer success, or other parts of the business, but my role is to help tie it all together. What am I seeing across those points? Do I need to elevate and share with my peers at the company?"

~Noah Marks, SVP and Head of Commercial Strategy and Operations at Diligent

That’s all for this week. Thanks for reading! 

If optimizing your Go-to-Market strategy is on your agenda, help is just a text away. Reach out to Amy at (949) 813-0182 to discuss solutions that can drive impactful change for your business.