This is what 40% of RevOps leaders are investing in AI for

RevOps leaders are doubling down on AI. In fact, over 40% plan to invest in AI for deal insights and recommendations in the next 12 months, while another 39% are focused on AI prospecting agents. These are some of the trends and data revealed in The RevOps Advantage by Ryan Westwood, Dr. Amy Osmond Cook, and Bala Balabaskaran.

This book (officially released this month!) is all about showing how RevOps can align teams and harness automation to drive growth like a world-class pit crew powering your business forward. Matt Volm, CEO of RevOps Co-op, said, "Reading this felt like grabbing coffee with the smartest ops person you know." 

Whether you’re a CEO, RevOps leader, or investor, this book shows why RevOps is no longer a supporting function. It's book is out now and available wherever you buy books.

Also in today's newsletter:

• 📈 Organizations with a clearly defined ICP see 68% higher account win rates.

• 📉 91% of sales teams missed 80%+ of their quota targets in 2024.

• 🤖 AI in RevOps moves from prediction to autonomous execution.

• 💸 Oracle stock jumps 40% as CEO projects $144B in AI cloud revenue.

Meme of the Week

We're kind of a big deal, y'know?

News of the Week

Organizations With a Clearly Defined ICP Achieve 68% Higher Account Win Rates Than Competitors. Creating a go-to-market plan is foundational for any business seeking sustained growth and competitive advantage. But what separates the most successful GTM strategies from the rest?

91% of Sales Teams Missed 80% or More of Their Quota Targets in 2024. By leveraging thorough market research and data analytics while building strong relationships with targeted strategies, sales reps can navigate the complexities of a new territory and achieve sustainable success. 

Why AI Is RevOps’ Biggest Breakthrough Yet. By tapping GenAI and agentic AI, companies have an opportunity to step things up, moving beyond prediction and into autonomous execution. First movers are accelerating deal cycles, improving decision-making, and achieving higher revenue growth.

Oracle Jumps as CEO Projects $144B in AI Cloud Revenue. Oracle's stock jumped over 40% after the software giant said its AI-fueled cloud revenue is set to jump to $144 billion by its 2030 fiscal year. That marks a massive leap from the company's projection of less than $20 billion in its current fiscal year.

Tip of the Week

Over Half of Leaders Say Revenue Falls When Sales and Marketing Teams Aren’t in Sync. When sales and marketing are in sync, they share data and insights that fuel more targeted, personalized campaigns supporting sales goals. This shortens lead response times, boosts conversion rates, and fosters collaboration as both teams optimize performance and drive stronger revenue growth.

Podcast of the Week

Dave Boyce: The Future of Automation and Product-led Growth. In this episode of Go To Market with Dr. Amy Cook, Amy and Dave consider the realities of automation, the risks of inauthentic outreach, and the rise of product-led growth. Together, they unpack how the SaaS world has shifted from manual Rolodexes to AI-driven self-service, and why empathy—not efficiency alone—is the key to long-term success.

Quote of the Week

"I love the phrase 'automate the predictable so you can humanize the exceptional.' We don’t need humans processing renewals or explaining basic product features—that can be automated. But for high-stakes deals, complex decisions, or building trust? Humans are irreplaceable."

~ Dave Boyce, CEO of Formative Ventures

That’s all for this week. Thanks for reading! 

If optimizing your Go-to-Market strategy is on your agenda, help is just a text away. Reach out to Amy at (949) 813-0182 to discuss solutions that can drive impactful change for your business.