Top 10% of Sellers Drive 65% of Revenue

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News of the Week

New Study Finds Top 10% of Sellers Drive 65% of Revenue. One new study finds that just 10% of sellers now generate 65% of all revenue, while the bottom 50% contribute less than 8%—a divide that exposes fundamental inefficiencies in how revenue teams operate today.

Two-thirds of Sales Reps Overwhelmed by Tech Stack. A recent Salesforce report reveals that 66% of sales representatives feel overwhelmed by the number of tools they use. In response, 94% of sales organizations plan to streamline their technology stacks in the coming year to enhance productivity. ​

Google Cloud Restructures Sales Strategy Unit. One of the biggest changes has been made to boost sales productivity, per an internal memo. Cloud has become a crucial part of Google's business in the AI race.

Why the Best CROs Think Like Engineers (And How You Can Too). Hiring operationally minded systems thinkers indicates a larger shift in the go-to-market playbook. It’s what SaaS companies need to do to succeed in the age of AI. 

Tips of the Week

How to Leverage Market Insights to Structure Your Sales Process. It was the sales statistic heard round the world: Over 90 percent of sales teams missed reaching 80 percent or more of their quotas last year. Here's how you can build a sales process to turn that around. 

AI Is Driving The Future Of SEO: How To Adapt. AI-powered algorithms, such as Google's RankBrain, have significantly impacted SEO by enhancing search result accuracy and personalization, leading to a more complex yet rewarding SEO landscape.

Podcast of the Week

From Rolodex to AI: The Evolution of Revenue Operations. Revenue operations is undergoing a full-scale revolution. The days when sales teams relied on gut instincts, scattered spreadsheets, and the coveted Rolodex are long gone!  Check out this podcast with insight from RevOps Advisor Rob Levey.

Meme of the Week

How Complex is Your Sales Process? Leave it to the Ops team to clean up a convoluted sales process

Quote of the Week

"RevOps and AI can mean lots of things to lots of different people, but if we focus on customer intelligence, before the sales rep even picks up a phone or tries to get into an account, we can give them a detailed book on all of the aspects of that company that they’ll need to help penetrate new business, or upsell, and drive a bigger renewal."

~RevOps Advisor Rob Levey

That’s all for this week. Thanks for reading! 

If optimizing your Go-to-Market strategy is on your agenda, help is just a text away. Reach out to Amy at (949) 813-0182 to discuss solutions that can drive impactful change for your business.