Why 31% of Sales Teams Fail—and How RevOps Can Save Them

8 Stories from the World of RevOps

More companies are moving past SalesOps and leaning on RevOps to drive scalable, repeatable growth. Plus, AI regulation heats up as the Senate clears a path for states to make their own rules. The future of sales and AI is unfolding fast. Are you ready?

— The Fullcast Team

In today’s newsletter:
🚩 Why Sales Teams Miss Quota (Hint: It’s Not Just Unrealistic Goals)
🚀 RevOps Overtakes SalesOps as the Engine for Growth
🎧 Understanding AI Agents Beyond the Hype with Aditya Gautam (Meta)

Sponsored by Fullcast—The AI-powered sales performance management platform, providing end-to-end RevOps from plan to pay.

Meme of the Week

We're all for less meetings, but sometimes it's good to know what's going on...

News of the Week

Unrealistic Sales Goals Derail 31% of Sales Teams. What’s worse than unachievable quotas? An unstructured sales process, which accounts for around 32 percent of sales quota fails.

RevOps Replaces SalesOps as the Driver of Scalable Growth for Orgs. Organizations are under increasing pressure to deliver consistent revenue growth, prompting many to move beyond traditional Sales Operations. 

US Job Market Surprises with Increased Openings in May. U.S. job openings unexpectedly increased in May, but a decline in hiring added to signs that the labor market had shifted into lower gear.

Senate Votes to Allow State AI Laws, a Blow to Tech Companies. The Senate voted overwhelmingly to strike an amendment that would have imposed a decadelong moratorium on attempts to regulate AI by the states.

Dow Soars Almost 400 Points as Investors Rotate Out of Tech and Eye Europe. Markets saw a movement away from the tech sector, which had previously dominated the recovery of U.S. equities.

Tip of the Week

Your Sales Team Needs a Territory Management Solution. If your sales territories were designed years ago and haven’t been updated, chances are they’re costing you revenue—not driving it.

Podcast of the Week

Aditya Gautam: Understanding AI Agents Beyond the Hype. In this episode, Aditya Gautam, Tech Lead in Machine Learning at Meta, and Amy Cook discuss the rise of multi-agent systems, the changing landscape of knowledge work, and the seismic impact AI is already having on enterprise decision-making and go-to-market strategies. 

Quote of the Week

"AI agents can now act as 'judges,' offering clear, contextual explanations about why a recommendation was made. That’s a leap from older systems that simply provided a score with no transparency. One enterprise use case? Real-time personalization with built-in reasoning. Not only is it more accurate, but it also builds user trust."

That’s all for this week. Thanks for reading! 

If optimizing your Go-to-Market strategy is on your agenda, help is just a text away. Reach out to Amy at (949) 813-0182 to discuss solutions that can drive impactful change for your business.

Amy Osmond Cook

Cofounder and Chief Marketing Officer, Fullcast

(949) 813-0182