Women Are Powering Business & RevOps—$3.9T in Revenue & Rising!

Sponsored by Fullcast—The Go-to-Market Cloud™, providing end-to-end RevOps, from plan to pay.

News of the Week

Women-Owned Businesses Generate $3.9 Trillion in Revenue. As of 2025, women own more than 13.8 million businesses in the U.S., employing over 10 million workers. Also, 36% of RevOps leaders are women. Check out these other stats about women in business. 

Google Tests an AI-only Version of its Search Engine. Google launched an experimental version of its search engine that completely eliminates its classic 10 blue links in favor of an AI-generated summary.

2025 Recession Risk Is Increasing According To Multiple Indicators. Experts are estimating a 40% chance of recession in 2025; that’s up sharply in recent weeks. Still, a 40% chance still implies that a recession is most likely avoided. 

4 Ways RevOps Adds Value During an Economic Downturn. While the thought of spending money might seem counter-intuitive, an investment in RevOps during tough times could very well save a business from failure. Here's how. 

Which Utah Company Will Be the Next $1 Billion+ Tech Unicorn? During a recent gathering of Utah’s top VCs, founders, and investors, Paul Ahlstrom, venture capitalist and entrepreneur, kicked off the Founder 100 Reunion event with a bold question.

Podcast of the Week

How RevGenius Rethinks Community-Building. To truly build a collaborative community, the effort has to be mission-driven. For Jared Robin, the mastermind behind RevGenius, a GTM community for B2B growth, the journey into community-building wasn’t planned. It started out of necessity.

Tips of the Week

Is Your Territory Planning Truly Customer-Centric? Smart territory management is the backbone of a winning go-to-market (GTM) strategy. The key? Designing sales territories that align with the buyer’s journey so your reps connect with the right prospects at the perfect moment.

From Ancient Rome to the Boardroom: The RevOps Evolution. Gartner’s research estimates that by 2026, 75% of the highest-growth companies will adopt a RevOps model. This rate is up from less than 30% in previous years.

Meme of the Week

RevOps is in the Background of Every Deal. Every big quarter. Every QBR and SKO.

Quote of the Week

"I think being on a customer call and a customer-facing engagement call at least once a month is a minimum for a RevOps leader. You have to sit in their shoes and listen."

~Whitney Merrill, RevOps Leader & VP of Sales, Americas, at Arcserve

That’s all for this week. Thanks for reading! 

If optimizing your Go-to-Market strategy is on your agenda, help is just a text away. Reach out to Amy at (949) 813-0182 to discuss solutions that can drive impactful change for your business.